Who wants to work for SolarAid when they grow up? All of our team members are blessed with a sunny disposition.
About the Job
This is a chance to work for a highly innovative organisation which brings together best practice from the commercial and non-profit sectors, and is having an extraordinary impact on the world’s two greatest challenges: poverty and climate change.
Please click here for the full description of vacancy and to apply.
Location: Old Street, London Contract: Permanent Hours: Full time Start date: ASAP Salary: £35,000
600 million people are living without electricity across sub-Saharan Africa. They have limited choices
when it comes to lighting up their homes, with many relying on candles, torches and, worst of all,
kerosene lamps to escape the dark. These filthy, dangerous, devices are imperilling health, impairing
education, wasting household income and emitting astonishingly high amounts of carbon into the
atmosphere. Lack of access to electricity is keeping people in poverty.
SolarAid’s vision is of a world where everyone has access to clean, renewable, energy, with a current
mission focusing on sub-saharan Africa. Business as usual scenarios are projecting that by 2030, over
600 million people across sub-saharan Africa will remain without access to modern forms of energy.
2030 is the same year SDG7 has targeted to ‘Ensure universal access to affordable, reliable and modern energy services.’ SDG7 is, therefore, heading for failure. SolarAid is committed to changing this future reality.
Since inception in 2006, we have impacted over 10 million people, largely through our social
enterprise, SunnyMoney, which sells high quality, low cost, solar lights and continually develops
innovative business models which prioritise creating energy access for people living in rural, off grid
communities. But we need to do more. We need to increase the level of support for our work and
develop campaigns and partnerships which will transform the access to energy landscape. Everyone
has a role to play and you can help, by joining in a highly innovative and dynamic organisation seeking
to be even more disruptive than ever before.
About the job
Working in a small, growing, team, working closely with our fundraisers and reporting into the CEO,
you will be an ‘all rounder’, responsible for leading the development and delivery of SolarAid’s
marketing and communications, as part of the wider organisational strategy.
As a key member of the Fundraising and Communications team, you will combine strong technical and
creative skills and be passionate about growing, engaging and motivating audiences, helping them
understand, feel part of and ultimately support us as we work towards increasing access to clean,
renewable, light and energy across Africa.
You will be experienced in managing digital channels, working to the test, measure, reflect, refine
model, understand user journeys and understand paid social advertising. This role involves project
management; copywriting, analysis and insight; social media management, digital marketing and postal fundraising appeals; and website management. SolarAid is also planning to initiate campaigns
and petitions in order to further its mission and this role will play a central role in organising these.
Produce and implement a digital strategy, working closely with out fundraising team, to grow
the number of SolarAid supporters and spread our message
Develop and produce content in a coordinated and planned method for digital and non-digital
channels, including a communication plan to our supporters.
Brief staff, volunteers, and supporters who act as advocates, on SolarAid’s messaging and how to apply this consistently
Track and monitor press and media exposure, seeking new and creative ways to capitalise on
Attract and engage visitors to the website providing the best possible experience for those
who choose to donate to us
Managing our social media to recruit attract and engage with supporters and encourage
supporters to both share and create content about SolarAid
Designing marketing and promotional materials, to attract the attention of the range of
audiences we are trying to reach
Management of newsletters, developing and uploading content to the website
Managing technical web changes inc: Developing new page layouts and functionality; CSS and
Managing our database and communications with our supporters. Ensure communication and
engagement with supporters is recorded on the database working with the Supporter
Increase our understanding of people who support us by capturing supporter feedback,
conducting surveys, and from analysis of data
Set up measures for attracting attention, others spreading our story, and providing a good
supporter experience that help monitor and improve our performance
Work closely with the fundraising team to develop supporter appeals and the associated
online and offline
Working with our teams to develop and implement future campaign and petitions
As part of a small team, there will also be administrative duties as required.
You will also be involved with helping us upgrade to a new Customer Relationship Management system.
A person with a sunny disposition and a passion for solar energy and international development, who embraces our values of positivity, courage and a desire to lead by example
A degree in marketing/communications or equivalent, with proven communication and
Able to hit the ground running and to work effectively under minimum supervision and use
Highly organised and able to manage and prioritise a varied workload, meeting deadlines
A brilliant all round communicator
Have a meticulous eye for detail and a confident multi-tasker
Willing to support colleagues, attend events or help the team where necessary
Experience working with creative agencies and graphic designers to generate engaging
Experience producing hard copy publications including brochures, flyers and posters
Experience writing web copy, knowledge of search engine optimisation principles, content
management and html coding
Experience with managing an array of social media accounts (Twitter – Buffer and or Hootsuite;
Facebook; Youtube; Pinterest; Storify) and relevant measuring tools
IT knowledge and ability to troubleshoot e.g. firewall / web / phone systems
Ability to do original graphic design – e.g. T-shirts / 10 Year Report / Pie charts
Experience of Salesforce
Experience of Mailchimp or other newsletter software
Experience of Adobe CS including InDesign, Photoshop and Illustrator
Experience of AdWords and Google Analytics
Video concept creation experience – script writing – filming – editing and managing producers
Experience of video editing software
IT literate with a good understanding of Microsoft Office packages.
PR experience – i.e. writing and signing off on press releases
Previous experience of campaigning in the charity sector
Applicants are invited to submit a CV and a covering letter to: firstname.lastname@example.org
Please put your Name and ‘CM Manager application’ in the title of the email.
The covering letter should clearly demonstrate how your previous experience and skillset match the
criteria in the job description and explain why you are a good fit for SolarAid.
Application deadline: 30 th April 2018.