Ralph: January 2011 Archives
Advertising agency Wieden + Kennedy are pioneering the first ever OFF-ON initiative to light a children's home in Nairobi, Kenya .
Employees for the company are encouraged to save energy in the workplace via LED displays placed near light switches, power-consuming appliances and screen savers throughout the office. The cost for every unit of energy saved is donated to Cheryl's Children's Home to power their solar system, installed by SolarAid.
Wieden + Kennedy have made a short film to show the wonderful impact that solar is having on children's home. The message is simple, "Turn off: turn on."
Visiting Cheryl's Children's Home from Wieden + Kennedy London on Vimeo.
For more on this groundbreaking project please click here.
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